Owners are pivotal to our product and service delivery, and establishing a strong partnership between owner and agency is what Mulberry Cottages lays claim to.
New for 2018, is the introduction of a handful of events where a group of owners get together with the Mulberry team to discuss key topics and build ideas for the future.
The first of these events for 2018 took place in January, and was based at Dormestone House, one of Mulberry’s flagship celebration houses, located near Charing in Kent. Seven owners got together, had breakfast with a wide spectrum of the Mulberry team, including owner and founder Sarah Wood, then followed a 2-hour discussion group, led by Marketing Director Jo Thompson.
The main brief for the morning was to profile the perfect match of an owner with Mulberry. What type of owner does Mulberry appeal most to? What makes them loyal to Mulberry? And who can be an advocate for Mulberry?
All owners round the table shared very common characteristics. They cared deeply for their holiday lets, put a tremendous amount of love into the management of the house and looking after their guests, BUT don’t want the job of finding the guests in the first place. They love the Mulberry Cottages brand, the fit with their houses is perfect, and they trust Mulberry to find the right guests for them. And the final part to the “perfect fit” jigsaw is how Mulberry offers the personal touch: that’s the local branch in Canterbury and a friendly Owners Services team who they know very well.
Take a look at the owners who attended and their very own story behind their holiday let business.
Left: Penny, owner of Mill Barn, Sussex // Right: Ian, owner of Revels Retreat, Kent
Left: Janie, owner of Bluecoats, Kent // Right: Kim, owner of Perry Farm, Kent
Left: Amy, owner of Bells Cottage, Kent // Right: Annett, owner of Broadway Green Farm
Alex Tunney, Account Director at agency Davies Tanner, attended the forum and shared lots of ideas for gaining publicity in the media. Mulberry Cottages has established itself as a go-to holiday cottages agency by first-class travel journalists across the media, from national newspapers such as The Times and The Guardian, to glossy magazines such as Woman & Home and Red Magazine, as well as being acknowledged by Radio 4 and BBC One.
Alex talked around how, as part of an advocacy role, owners can also help by featuring in the media offering their real stories in the property, business or lifestyle pages. Alex has plenty of irons in the fire to continue to build the great coverage that Mulberry Cottages is now experiencing.
Special thanks to Kim, owner of Dormestone Farm, for allowing us to host the event at their beautiful house. Bring on the next owner forum!