First Owner Forum of 2018
Becoming an Advocate
The main brief for the morning was to profile the perfect match of an owner with Mulberry. What type of owner does Mulberry appeal most to? What makes them loyal to Mulberry? And who can be an advocate for Mulberry?
All owners round the table shared very common characteristics. They cared deeply for their holiday lets, put a tremendous amount of love into the management of the house and looking after their guests, BUT don’t want the job of finding the guests in the first place. They love the Mulberry Cottages brand, the fit with their houses is perfect, and they trust Mulberry to find the right guests for them. And the final part to the “perfect fit” jigsaw is how Mulberry offers the personal touch: that’s the local branch in Canterbury and a friendly Owners Services team who they know very well.
Take a look at the owners who attended and their very own story behind their holiday let business.
Alex Tunney, Account Director at agency Davies Tanner, attended the forum and shared lots of ideas for gaining publicity in the media. Mulberry Cottages has established itself as a go-to holiday cottages agency by first-class travel journalists across the media, from national newspapers such as The Times and The Guardian, to glossy magazines such as Woman & Home and Red Magazine, as well as being acknowledged by Radio 4 and BBC One.
Alex talked around how, as part of an advocacy role, owners can also help by featuring in the media offering their real stories in the property, business or lifestyle pages. Alex has plenty of irons in the fire to continue to build the great coverage that Mulberry Cottages is now experiencing.
Special thanks to Kim, owner of Dormestone Farm, for allowing us to host the event at their beautiful house. Bring on the next owner forum!