The Broadchurch Effect
Holiday cottage companies are predicting one of their best spring and summer seasons yet as they await the airing of the final series of popular ITV series, Broadchurch.
Mulberry Cottages, one of the longest serving cottage companies in the South West holiday market has today predicted that owing to the phenomenal popularity of the series, its accommodation will be ‘sold out’ in the popular ‘Broadchurch’ destinations by early March - just as the first episode airs.
In previous years it has seen its bookings rise by as much as 283% (2013 compared with 2012 when the first series went out). The second series in 2015 saw bookings again rise by 240% with last year (2016) only seeing a slight dip with no broadcast of Broadchurch to boost visibility to its 9 million plus fans. So bosses are predicting a rise of another 200% or more with the six episodes starting on Monday 27th February.
The ‘Broadchurch’ effect has had such an impact on the fortunes of the tourism industry in the South West that it has already attracted a serious academic study from the University of Exeter Business School and anecdotally has been responsible for thousands of pounds of additional revenue generated.
Filmed along the Jurassic Coast including locations such as the picturesque fishing village of West Bay in Dorset and the town of Clevedon, the crime drama, which stars renowned actors David Tennant and Olivia Coleman, will no doubt have the nation gripped to their seats once again in 2017.
Sarah Wood, MD of Mulberry Cottages said “Broadchurch is the perfect showcase for the delights of England’s South Western counties. Besides all it offers in terms of food, fantastic outdoor activities and a beautiful coast line, the ‘Broadchurch’ story gives our visitors a topical ‘talking point’ and an extra incentive to ‘think Dorset’ when booking.”
Mulberry Cottages has several properties in the ‘Broadchurch’ story lines, including:
Litton Cottage is a charming thatched cottage in the historic village of Litton Cheney, perfect for the whole family. Guests can follow in DI Hardy and DS Miller’s footsteps, exploring the meadows and clifftops along the coastline, featured heavily in the first and second series, an idyllic location for bracing winter walks. An open fire in the living room welcomes guests back after a day of exploring. Sleeps 8, from £120 per person for 7 nights
The Coach House is a modern, spacious stone barn conversion just minutes from the harbour of cliffs of West Bay where Broadchurch character Danny Latimer’s untimely death took place which shook the village. Sleeps 3, from £232 per person for 7 nights
Channel View in the popular coastal town of Lyme Regis, is a beautiful 1 bed first floor apartment that offers guests breath-taking views out to sea. The perfect weekend escape for couples wanting to explore; top rated restaurants, beach cafes, pubs and bars are all within a few minutes’ walk. Sleeps 5, from £190 per person for 7 nights
Regis Farmhouse, in Lyme Regis, is just a few minutes’ drive from the stunning Jurassic coast landscape. Great for large groups, the property sits in over two acres of land, has a games room and plenty of space to relax. Though rurally situated, it’s just a mile from the local village and its amenities. Sleeps 8, from £346 per person for 7 nights
To find out more about these properties, please see https://www.mulberrycottages.com/cottages-in-dorset/